You know the Mother Goddess vegan feminutjobs are up in arms about this:
Meat-on-meat sandwich spurring sales for Hardee’s
By JIM SALTER
AP Business WriterST. LOUIS (AP) — Move over ketchup, mustard and mayonnaise. Turns out the hottest new sandwich condiment is more meat.
At least that’s the case for Hardee’s, the St. Louis-based burger chain that unveiled its Philly Cheesesteak Thickburger in April. Hardee’s is part of Carpinteria, Calif.-based CKE Restaurants Inc., which announced Wednesday that same-store sales were up 5.6 percent for the four-week period that ended May 22.
And the biggest selling premium sandwich, according to Hardee’s chief of marketing Brad Haley, is the 930-calorie, 63-grams-of-fat Philly Cheesesteak Thickburger.
“It seems like it sort of captured people’s imaginations,” Haley said. “One of our theories is that one of the most popular hamburgers in America is a bacon cheeseburger, and this is one of the few times people have been able to get some other kind of meat as a condiment.”
The sandwich piles thinly sliced steak meat, Swiss and American cheeses, green peppers and onions atop one-third of a pound of Angus beef. Like its predecessor, the Monster Thickburger (1,420 calories, 107 grams of fat), the cheesesteak sandwich has been the butt of jokes from Jay Leno, Ellen DeGeneres and others.
Hardee’s, which offers five sandwiches with more than 1,000 calories, doesn’t mind.
The Philly Cheesesteak Thickburger “has generated national media attention as well as raves from our guests,” said Andrew Puzder, president and chief executive officer for CKE.
Hardee’s sister chain, Carl’s Jr., launched its own successful sandwiches recently, the Bacon Swiss Crispy Chicken Sandwich (720 calories, 35 grams of fat) and the Jalapeno Burger (700 calories, 44 grams of fat). Both Carl’s Jr. and Hardee’s saw identical 5.6 percent sales increases over the four-week period.
The Philly Cheesesteak Thickburger was originally to be offered for three to five months. Haley said that despite its popularity, the company has not yet decided whether to keep the sandwich on the menu indefinitely. It sells for $3.99, or $5.79 with fries and a drink.
The sandwich wasn’t the company’s first use of meat as a condiment. Last year, Carl’s Jr. offered the Pastrami Burger for a limited time. Its success, and the success of the Philly Cheesesteak Thickburger, has CKE cooks looking at other meat-as-condiment options, but Haley declined to be more specific.
CKE operates 3,160 franchised or company-owned restaurants in 43 states and 13 countries, including 1,993 Hardee’s, 1,049 Carl’s Jr., and 102 La Salsa fresh Mexican Grill restaurants.
What? You mean they didn’t make a tofu sandwich for the sensitive crowd? How patriarchal of them! Awful!
LOL!
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Ha! You think too small! Why shouldn’t sprout-munchers have their own multi-”meat” sandwich? A quarter-pound slab of deep-fried tofu, topped with strips of marinated tempeh and seitan and a slice of hemp rella….