I saw this the other day over on Jules’s blog (Bitter linked to it too):
`Fowl’ Language Upsets Some in Pa.
ALTOONA, Pa. (AP) — A convenience store chain’s billboard advertising its fried chicken sandwich is ruffling the feathers of some residents.
Sheetz unveiled the “Crispy Frickin’ Chicken” billboards at the beginning of February.
The campaign consists of 100 billboards placed locations that carry the sandwich, spokeswoman Monica Jones said Thursday. The campaign is aimed at young adults, and the company did not intend to offend anyone, Jones said.
“We’re kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy,” Jones said. “That said, we’re proud of the campaign.”
Sheetz will take down the billboards on Wednesday, when the campaign is scheduled to end, Jones said. The company recently removed one billboard in Hazle Township, near Hazleton, after local officials fielded complaints.
“There was a lady who left an angry voice mail,” code enforcement officer Fran Calarco said. “And a man called and said he had small children and didn’t think they should be exposed to that type of language. I told him I completely understood and agreed.”
Sheetz Inc., based in Altoona, operates stores in Maryland, North Carolina, Pennsylvania, Ohio, Virginia and West Virginia.
This is Sheetz country — there are four here in town, including one just a couple of miles down the road. Let me be the one to tell you folks back in the midwest that there is nothing like Sheetz there. The closest is a convenience store, like Bigfoot or Village Pantry, but they’re not in the same league. Sheetz is clean, usually has the cheapest gas in town, and is much more than a convenience store. They make sandwiches on the premises. You order with the touch pad, it prints out a receipt, you pick up your sandwich and pay, and the sandwiches are pretty good, too (and they’re made there — none of these things you toss in the microwave). In addition to coffee, they have an espresso bar, a juice bar, a shake bar, and in the mega-Sheetz, their own donuts. Spotless, marble-tiled bathrooms. We’ve lived here for three years, and I still can’t get over Sheetz.
Anyway, reading the above silliness inspired me to stop at Sheetz on the way back and get a crispy frikkin’ chicken sandwich. Not bad at all. As good a chicken sandwich as you’ll get anywhere for $3-4, and you can, at least vicariously thumb your nose at the idiots who whined about the ad campaign.
And how many people can say, “I had a crispy frikkin’ chicken sandwich for lunch.”
SteveCrow.net says:
Crispy Frickin’ Chicken…
So my favorite late-night fast food purveyor, Sheetz, rolled out this fantastic chicken sandwich and in traditional ……
March 16, 2008, 2:15 am